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战略的本质
Few Ratings

战略的本质

Developer: The Boston Consulting Group

6 Installs 9 Followers

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  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • 战略的本质
  • Simplified Chinese
  • English

Description

对于企业领导者、学生和各类富有好奇心的战略制定者来说,“战略的本质”游戏提供了亲身实践的学习工具,让玩家可以亲历不同的战略环境,理解如何选择并执行正确的战略。游戏采用了最简单的生意——售卖柠檬汁。在纽约的五个行政区中,玩家需要选择合适的战略,以适应不同区域的多种商业环境。该游戏基于《战略的本质》(Your Strategy Needs a Strategy,哈佛商业出版社,2015)一书的核心观点进行开发。这款app希望生动再现书中不同的战略方法。在当今充满变化的、日益多元的商业环境中,这些战略方法是企业生存和发展的必备之选。

主要特征:
- 5个不同的纽约行政区代表5种基本的战略环境:经典型、适应型、愿景型、塑造型、重塑型。

- 总共有15个游戏难度级别。玩家的对手是以BCG创始人布鲁斯 • 亨德森命名的电脑角色。他是一个战略高手。随着难度的提升,他会变得越来越难对付。

- 游戏设置了“沙盒级别”,你可以选择喜欢的环境和难度。

- 游戏中设有提示,游戏之后有总结,让游戏和战略理论以及真实世界中的战略相结合。

- 在互动性很强的“了解更多”环节,我们提供了每种环境和战略相关理念的背景知识。

- 部分内容引自《战略的本质》(Your Strategy Needs a Strategy,哈佛商业出版社,2015)一书。

- 相关阅读资料和视频的直接链接,比如TED演讲(http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)。

Detailed info

  • File Size: 72.95MB
  • Current Version: 2.4
  • Update Time: Sep 2, 2020
  • Provider: The Boston Consulting Group
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战略的本质

战略的本质

Few Ratings

对于企业领导者、学生和各类富有好奇心的战略制定者来说,“战略

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战略的本质

战略的本质

Few Ratings

对于企业领导者、学生和各类富有好奇心的战略制定者来说,“战略

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